McBride Household and Personal Care: Back to Home Page
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Research and development across all demographic groups play an important role in the design of McBride personal care products, ranging from gentle formulations for children to the latest fashion trends in hair care, as well as ongoing research into the needs of older consumers.

Expertise embracing a wide range of technologies means that we can reinforce innovative strategies by transferring knowledge between different personal care category areas.

From skills accumulated in specific segments to the application of new techniques - such as bag-in-can aerosols - our understanding of complex chemistry and engineering ensures our range of personal care encompasses the latest thinking in formulation and packaging design.